The Evolution of CROSSFIRE: From Global Gaming Sensation to Prime Video Animation Adaptation

Game-Changer: CROSSFIRE Goes from Console to Screen

• CROSSFIRE, a formidable FPS game with a staggering 1 billion players, is making its leap from consoles to screens with its new animated TV series, becoming the sole Korean gaming IP among the 15 global games featured in the series.
• Prime Video and Blur Studio, the creative minds behind “Love, Death & Robots,” are joining forces on this compelling project, set to debut in December.

The unveiling of an animation based on the iconic CROSSFIRE game took center stage at ‘Gamescom 2024 Opening Night Live. Smilegate introduced a 15-minute TV episode set in the CROSSFIRE universe as part of the adult-animated anthology series, Secret Level, which consists of 15 episodes crafted by Blur Studio, esteemed for their work on Netflix’s acclaimed series, Love, Death & Robots. The project’s executive producer, Tim Miller, the visionary behind “Deadpool” and “Terminator: Dark Fate,” personally introduced the collaboration at Gamescom 2024. Secret Level is slated to premiere on Prime Video this December 10th.

Celebrating Gaming Legacy: The Rise of CROSSFIRE

In a realm where gaming heritage reigns supreme, the inclusion of CROSSFIRE as the lone Korean game IP in the Secret Level episode stands shoulder to shoulder with timeless game IPs that have garnered global adoration over decades. While classics like “Dungeons & Dragons,” “Pac-Man,” and “Mega Man” take their place in the anthology, CROSSFIRE continues to be available in over 80 countries worldwide, captivating a staggering 1 billion users. Fueled by the game’s robust IP strength, CROSSFIRE is venturing into new territories such as TV series, theme parks, movies, and esports.

Pioneering Path: The Evolution of CROSSFIRE Content

A significant milestone was reached in July 2020 when Tencent Video released a TV series based on CROSSFIRE. Garnering a staggering 2 billion views, the series soared in popularity. The CROSSFIRE esports league, known as CROSSFIRE Stars, has experienced exponential growth year after year, commemorating its 11th anniversary in grand style in the current year.

Reflecting on this transformative journey, Smilegate’s motion picture business executive emphasized, “CROSSFIRE is transcending its gaming origins to establish a dominant presence in various entertainment sectors encompassing esports, TV series, and theme parks. The initiation of this new animation forms a pivotal part of our global strategy to offer a more immersive IP experience. Notably, CROSSFIRE reigns as the exclusive Korean game IP chosen for this venture, with a promise to deliver captivating narratives and experiences to both gamers and viewers alike. Brace yourselves for this thrilling evolution.”