The Tightening Noose: Scrutiny Mounts on Facebook And Instagram’s Marketplace Practices in South Korea

By: Alex Freidmen


News has emerged that South Korea’s antitrust watchdog is contemplating taking action against Meta Platforms Inc. for purported lapses in protecting consumers on its online platforms, including Facebook and Instagram marketplaces.

Key Developments: According to reports by Reuters, South Korea’s antitrust body is zeroing in on Meta for allegedly failing to safeguard users against fraudulent activities on its e-commerce platforms. The Korea Fair Trade Commission has hinted at possible punitive measures following an investigation into potential violations of e-commerce laws. Allegations indicate that Meta has been remiss in resolving disputes and ensuring user protection on its marketplaces, despite these platforms being subject to e-commerce regulations.

The ongoing probe by the FTC underscores Meta’s potential legal jeopardy, given its alleged infractions in providing adequate consumer protection. Significantly, Facebook and Instagram, while not classified as e-commerce entities, must nonetheless adhere to the stipulated e-commerce laws as a consequence of their marketplace operations.

Although the FTC has refrained from commenting on the status of the investigation, it has forwarded an examination report to Meta. The social media giant, on its part, is yet to respond to the allegations leveled against its marketplace practices.

This inquiry coincides with similar investigations into international online shopping platforms in South Korea, further emphasizing the regulatory spotlight on digital marketplace operations.

Repercussions and Ramifications: The potential repercussions accompanying the FTC’s contemplation of sanctions against Meta serve as an extension of the hurdles the company has encountered regarding marketplace operations. Earlier instances saw Meta embroiled in controversies, such as permitting the sale of recalled items on Facebook Marketplace, some of which were associated with tragic incidents like infant fatalities. In the U.S., bipartisan lawmakers expressed concerns to Meta’s CEO, Mark Zuckerberg, regarding the safety hazards posed by such listings.

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Similarly, in November, the U.K.’s Competition and Markets Authority (CMA) accepted commitments from Meta aimed at safeguarding businesses and consumers from potential data exploitation on the platform’s marketplace. These regulatory checkpoints highlight the ever-increasing scrutiny faced by tech giants like Meta in ensuring robust consumer protection protocols across their digital marketplaces.

As Meta navigates these regulatory rapids, the developments in South Korea and other jurisdictions underscore the challenges faced by tech conglomerates in balancing marketplace operations with stringent consumer protection standards.

Photo by DANIEL CONSTANTE on Shutterstock