Revamping Retail: Macy’s (M) to Streamline Operations Amid Market Evolution

By: Alex Freidmen

Macy’s, Inc. M, a significant player in the retail sector, has recently announced a major operational restructuring aimed at trimming its workforce. The company is on track to reduce around 2,300 positions as part of its efforts to navigate the challenging retail landscape.

Over the past decade, Macy’s has steadily downsized its workforce, maneuvering from 175,700 employees in 2013 to 94,570 in 2023, marking a striking 46% decrease, indicating a significant shift in its operational strategy. The company’s transformation reflects a strategic response to evolving consumer behaviors, including a rapid uptake of e-commerce and automation, necessitating fewer employees than traditional brick-and-mortar settings.

The move to reduce its workforce is widely believed to be influenced by an investor consortium led by Arkhouse Management and Brigade Capital, advocating for the company’s privatization. This push for change underscores a broader strategy towards a more streamlined, efficient operational model, aligning with market trends favoring economical and profitable retail operations.

The impending appointment of Tony Spring as Macy’s CEO signals a strong push for cost reduction and profit margin optimization. Among the key elements of Spring’s proposed plan is a reduction in promotional spending, a decision likely driven by the company’s struggle with excess inventory in 2022.

Additionally, Macy’s is set to re-evaluate its brick-and-mortar presence with plans to close five full-line stores, reflecting the company’s strategic alignment with the shifting tides of consumer shopping preferences and the imperative of an agile retail footprint that caters to current market dynamics.

These operational changes at Macy’s signal a significant shift critical for investors and market analysts to monitor closely, owing to its potential impact on the company’s financial performance and competitive positioning in the evolving retail landscape. As part of this broader strategy, management is overhauling private-label brands, exploring smaller-format stores, and leveraging its subsidiaries like Bluemercury and Bloomingdale’s to drive growth.

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Despite these significant changes, Macy’s has seen a 9.8% increase in its stock value over the past six months. However, with the company anticipating a 5.1% decline in sales and a substantial 32.8% drop in EPS for the current fiscal year, investors are closely watching the company’s strategies and their potential impact on its financial performance.

Exploring Opportunities: Alternatives to Consider

Ross Stores ROST, known for its off-price retail model, offers an alternative investment avenue with a Zacks Rank #2 (Buy). The company has consistently delivered robust earnings, averaging a surprise of 7.79% in the past four quarters. Projections for the current fiscal year indicate potential growth of 7.5% in sales and 22.3% in EPS compared to the previous year.

Another promising option is Target TGT, which holds a Zacks Rank #2. The general merchandise retailer has exceeded earnings expectations, averaging a surprise of 30.8% in the trailing four quarters. The Zacks Consensus Estimate suggests a significant 38.5% growth in EPS for the current financial year.

Furthermore, AMZN, a dominant force in e-commerce, is another compelling choice with a Zacks Rank #2. The company has demonstrated consistent outperformance with an average earnings surprise of 54.87% in the past four quarters. Forecasts indicate an 11.1% growth in sales and an impressive 278.9% growth in EPS for the current fiscal year.


While Macy’s embarks on a significant transformational journey, with a strategic shift in operations and workforce reduction, investors and analysts remain attentive to the company’s next steps and their potential outcomes. The company’s response to the evolving retail landscape promises to redefine its competitive stance and financial performance, making it a compelling story for market observers.

To continue gauging the market’s response to Macy’s strategic developments, investors can access the latest analysis and insights on Zacks Investment Research.