The Retail Rally Impact
On Thursday, Amazon.com Inc (NASDAQ: AMZN) emerged as a star performer, riding the wave of robust consumer spending revealed in the latest retail data. With retail sales jumping 1% month-over-month in July, surpassing economists’ predictions, optimism soared. The year-over-year increase of 2.7% further fueled positive sentiment, easing concerns over a weakening labor market.
A Tale of Two Reports
Despite Amazon’s recent stumble in the wake of mixed Q2 earnings, the retail sales report breathed new life into the market. The company’s stock took a hit post-earnings due to missed sales targets and soft guidance for the upcoming quarter. However, the recent data provides a silver lining amid broader economic challenges such as inflation and rising household debt.
Enter Direxion’s AMZN-Focused ETFs
For investors looking to navigate the Amazon rollercoaster, Direxion offers two distinct exchange-traded funds centered around AMZN stock. The Direxion Daily AMZN Bull 2X Shares (AMZU) caters to optimists, aiming to double the daily return of AMZN, while the Direxion Daily AMZN Bear 1X Shares (AMZD) appeals to bears, offering an inverse daily return of AMZN.
Both AMZU and AMZD are designed for short-term trades due to daily compounding effects that may erode value over time.
The Performance Race
Post Q2 earnings, AMZU faced a tough market, but the recent retail data triggered a significant upswing. Breaking above key moving averages, the bulls are eyeing the $32 support level, a critical point for the ETF’s trajectory.
- AMZU breached its 20-day exponential moving average, setting sights on the 200-day moving average.
- The $32 support level remains crucial, having proven as a steadfast support in the past.
Adapting to Market Conditions
Conversely, AMZD struggled pre-retail rally but has shown signs of resilience following the positive data release. With a focus on maintaining key support zones, the bears are navigating a cautious path forward.
- AMZD slipped below essential moving averages but must hold above the 50-day mark to avoid further downside.
As investors continue to gauge market sentiment, Direxion’s AMZU and AMZD ETFs offer a glimpse into the ever-shifting landscape of Amazon-centered trades.
Photo by Esteban Rodriguez from Pixabay.